Day's Back in the day. The store is Ocean Grove's oldest continuously operating business.
48 Pitman Avenue
on Auditorium Park
Ocean Grove, NJ 07756
Hours of Operation for 2023 Season
- Serving May through October
Fridays, Saturdays, and Sundays
- Open seven days a week from
Memorial Day to Labor Day
- Open Daily Noon - 10 PM
This 1890 advertisement in the Ocean Grove Record promotes both the Asbury and the Ocean Grove Businesses
Day's Ice Cream today in vintage black and white
Day and Brothers Ice Cream Saloon,
Ocean Grove N.J. Circa 1882.
Asbury Park Day's at 219 Asbury Avenue, Circa 1920's
For 138 years, Ocean Grovers have been flocking to Day's for ice cream. Talk about historic! It is the town's oldest continuously operating business. Day's opened at its original and current Pitman Avenue location in August 1876, according to an undated newspaper article in the archives of the Historical Society of Ocean Grove. At the time, Ocean Grove was a scrub pine area dotted with sand dunes, the Great Auditorium, and a Methodist tent colony. But the Ocean Grove ice cream parlor was not the first such establishment owned by brothers William F. and Pennington Day. The enterprising pair had already been selling ice cream at a popular restaurant, also called Day's, in Morristown. After opening the Ocean Grove business, they branched out and opened an ice cream garden in Asbury Park at 219 Asbury Avenue. At some point their ice cream empire included a Newark outlet. The two shore businesses had similar designs, with tables surrounding a grassy courtyard filled with flowers.
For years customers have been telling us we should launch another Day's. In 2017, Day's Ice Cream opened its new outpost in Ocean Grove, Just Another Day's at 4 North End Boardwalk at the Dunes Cafe. Both locations serve a variety of flavors and brands of ice cream which includes flavors such as toasted coconut, black raspberry chocolate chip, peanut butter moose tracks, cinnamon, almond joy, salted caramel pretzel, hazelnut truffle latte as well as low fat frozen yogurt, sugar free ice cream, dairy free sorbets and dairy free soy, coconut milk and almond milk options.
Sadly in April of 2019 the Dunes Cafe structure suffered a massive fire and we lost our location at the North End Boardwalk. We now operate out of our original store on Pitman Avenue.